Advanced Web Metrics with Google Analytics

Background of Reading – Advanced Web Metrics with Google Analytics I bought this book, “Advanced Web Metrics with Google Analytics”, becuase I am current running a digital marketing business which is a very exciting venture and meaningful for us. On top of that, I believe Google will keep dominating the website industry. So, it is […]

Sales Growth

Sales Growth

Background Looking for growth today can be an enormous challenge for companies in a complicated and fast-changing business environment. It is never an easy task, however in Sales Growth, experts from McKinsey & Company provide a practical blue-print for achieving this mission impossible. By revealing what world-class sales executives are doing right now to spot […]

Shoe Dog

Shoe Dog

Background Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with […]

Asset Management – Whole-life management of physical assets

Asset Management – Whole-life management of Physical Assets

Background of Reading – Asset Management – Whole-life management of physical assets Recently, I am keen on asset management. If a business manages its own assets well, it helps not only in return on investment but also the environment. So, I bought this book, Asset Management – Whole-life management of physical assets, and study it. Review […]

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