Data-Driven Marketing

Background Data-Driven Marketing is a research work about marketing in the last decade. Surprisingly, most companies, even those successful ones, don’t have a solid process and system to evaluate their own marketing performance. The book attempts to provide a marketing framework to help businesses on monitoring and improving marketing investment. Setting The research work is […]

Security Analysis

Security Analysis

Background Security Analysis is a legendary item in the world of investment. Benjamin Graham discussed how to analyze securities based on value rather than speculating. He defined scope and limitations of security and provide a framework on investment by focusing on margin of safety, finding out the intrinsic value and ensuring earning and capital structure […]

Warren Buffett’s Ground Rules

Background Warren Buffett’s Ground Rules is a piece of work by Jeremy Miller. He obtains the permission from Warren Buffett to study his partnership letters and extracts words of wisdom from them. Setting The time was around 1950’s to 1960’s when Warren Buffett just quit his job from hsi most respected teacher Benjamin Graham’s investment […]

How Excellent Companies Avoid Dumb Things

Background Most management books are written based on a theory and then look for empirical evidence and observations to support the theory. This book, How Excellent Companies Avoid Dumb Things, starts with a different approach and attempts to provide a live solution rather ice cold theories. Theme The book talks about change management, consulting, psychology […]

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