Category Archives: Sales & Marketing

Data-Driven Marketing

Background Data-Driven Marketing is a research work about marketing in the last decade. Surprisingly, most companies, even those successful ones, don’t have a solid process and system to evaluate their own marketing performance. The book attempts to provide a marketing framework to help businesses on monitoring and improving marketing investment. Setting The research work is […]

Advanced Web Metrics with Google Analytics

Background “Advanced Web Metrics with Google Analytics” is an interesting book for digital marketing agents. It covers Web Metrics with Google Analytics as suggested as the book title does. However, the knowledge goes much deeper and explains what you need to understand and beware of as a digital marketer. On top of that, it also […]

Sales Growth

Sales Growth

Background Looking for growth today can be an enormous challenge for companies in a complicated and fast-changing business environment. It is never an easy task, however in Sales Growth, experts from McKinsey & Company provide a practical blue-print for achieving this mission impossible. By revealing what world-class sales executives are doing right now to spot […]

Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords

Background of Reading – Ultimate Guide to Google Adwords In the previous post, I have shown my review on a book, 80/20 Sales and Marketing by Perry Marshall. Perry Marshall, is one of the digital marketing gurus and he has some good books on Digital Marketing. And today, I am reviewing a book written by […]

Launch

Launch

Background of Reading – Launch Recently, I am so interested in Sales and Marketing, especially Digital Marketing. After reading 80/20 Sales & Marketing by Perry Marshall. I look for more and find this, Launch by Jeff Walker. Review – Launch Jeff developped a formula to launch different products called Product Launch Fomula. It is a […]

80/20 Sales and Marketing

80/20 Sales and Marketing

Background of Reading – 80/20 Sales and Marketing In the previous post, I have shown my review on a book, The 80/20 Principle. Actually, 80/20 Principle can be applied to many different areas. So, today, I am reviewing a book called 80/20 Sales and Marketing. Review – 80/20 Sales and Marketing Sales and marketing is […]