Background of Reading – Why We Buy
Why We Buy? This was the question I kept asking myself. Because, I have started a business for few months and I wanted to push the sales up. All in a sudden, I saw this book in a bookstore. So, the book is in my shopping cart, no doubt.
Review – Why We Buy
This is an interesting book about human buying behaviour. It also points out the different and relationship among retail, buying and shopping. It is an essential read for business owners.
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