“DotCom Secret” is a book talking about sales and marketing. It goes through with you how to learn from the past and apply the learning and experience onto nowadays business in a digital way. The focus of the book is about how to build digital marketing funnels for your business.
There are 5 sections in the book.
- Ladder & Funnels
- Communication Funnels
- Funnelology Leading Your Customers to the Sale
- Funnels and Scripts
- Click Funnels
The above are all digital marketing structures for customer lifetime value (CLV), from lead generation to prospecting to customer acquisition.
The book is classified as Sales & Marketing in my blog.
Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation he had sold over a million dollars of his own products and services from his basement. For over 10 years now he’s been traveling around the world helping companies to create sales funnels that help them to double their traffic, conversions, and sales online.”
I buy this book, “DotCom Secret”, because I want to learn more about online business. Russell Brunson is one of the active online marketing consulting groups. So, it worths me to buy his book and have a look.
This book is a very interesting and it is not really about the IT. It is an evergreen marketing concept. What he mentions in the book is right. The technology keeps changing daily and what you really do as a business is to set up an evergreen strategy and keep on running. It is a really good read for small business.
Thank you for reading this post and I hope you enjoy it. 😀
If you have any question, feel free to email me at firstname.lastname@example.org. I will try my best to answer your.