Background of Reading – Shoe Dog
I own an eCommerce and recently, I keep thinking how to make more Profit. Amazon and eBay, these giants are running and invoating. How can I get my space in this online retail market? So, I found this book, Sales Growth. It is a work from the research team of Salesforce.
Review – Shoe Dog
Sales Growth is a pice of sales and marketing recearch work. The research team of Salesforce interviews CEOs from different industries. And then, it summarizes the point of view of those CEOs and setup a framework of a sales enginee. There is a Q&A section at the end of each chapter on how CEOs think sales and marketing should be.
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