Background of Reading – 80/20 Sales and Marketing
In the previous post, I have shown my review on a book, The 80/20 Principle. Actually, 80/20 Principle can be applied to many different areas. So, today, I am reviewing a book called 80/20 Sales and Marketing.
Review – 80/20 Sales and Marketing
Sales and marketing is a really big topic. This book is trying to narrow it down to digital marketing because it is the trend of the future.
The author, Perry Marshall, is one of the digital marketing gurus. He writes this book to share a little of his story. Coming with how digital marketing should be done.
So, about the book, it is just too good to be true. It is all about effectiveness and efficiency. Apply 80/20 principle in sales and marketing, especially in digital marketing to make you have an outstanding profit growth.
On top of that, he has other books talk about digital marketing, Ultimate Guide to Google Adwords is a good one.
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