Background of Reading – The Long Tail
The Long Tail is a term I have heard for many times. However, most people only use it as a jargon rather than really understand what it is about. I didn’t wanna be part of them, so, I bought the book and study about it.
Review – The Long Tail
Long Tail is an interesting theory, because it helps to understand product lifecycle. In other words, how a product preforms from day 1 it is created up to a long run. Because of the growth IT, lots of products and services are now suitable in the tail but not the head. For example, music and games.
It also helps you to idenify product lifecycle and recommends you which platform would be better for you to launch your products.
It is a pretty good read if you want to set up your own business strategy right.
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