The Tipping Point

The Tipping Point

Background of Reading – The Tipping Point

I am interested in this book, The Tipping Point, because I want to know how can an idea or behaviour can be quickly spreaded out. It is very important skills for marketing, so, I brought it home and read it.

Review – The Tipping Point

To be honest, I don’t like how this book structure as in it is too storytelling without a clear statement/message delivery.

Basically there are 3 rules:

  1. The Law of the Few
    1. Connectors
    2. Mavens
    3. Salesmen
  2. The Stickiness Factor
  3. The Power of COntext

For more info? Go and read yourself.

If you have any question, feel free to email me at I will try my best to answer your.

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