Background of Reading – The Tipping Point
I am interested in this book, The Tipping Point, because I want to know how can an idea or behaviour can be quickly spreaded out. It is very important skills for marketing, so, I brought it home and read it.
Review – The Tipping Point
To be honest, I don’t like how this book structure as in it is too storytelling without a clear statement/message delivery.
Basically there are 3 rules:
- The Law of the Few
- The Stickiness Factor
- The Power of COntext
For more info? Go and read yourself.
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